Veterinary Roots
VetRoots · Motion
Veterinary Roots · Est. 1933 · Puget Sound

Deep roots,
set in motion.

Sixteen animated social graphics across three brand directions — built card-by-card from the VetRoots design system, rendered for Instagram.

Direction A

Modern Heritage

Cream + plum + serif. Arches, quiet confidence, ninety-three years of it.
1a
Independently owned
arch wipe · X-flip type · badge spring · smooth Ken Burns
1b
Legacy — five hospitals
cascading ledger rows, 1933 → 1991
1c
Hiring — grow where you're planted
spring circle · X-flip headline
2a
Client review
★ typewriter · rising quote · avatar spring
2b
New patients
staggered arch reveals · triple Ken Burns
2c
93 years
0→93 count-up · timeline draw 1933→2026
Direction B

Fresh & Playful

Color blocking, big rounded type, sticker energy. Tape included.
1d
Not corporate. Just caring.
X-flip lines · pug spring · tape fly-ins
1e
One family, five hospitals
color rows slide in, staggered
1f
Community pet wellness day
date-card pop · taped photo · flip headline
2d
Pet of the month
photo spring · sticker pops · X-flip name
2e
Vet tip #12
pill + circle springs · X-flip tip
2f
A year, roughly counted
tile cascade · counters roll · 0 counts down
Direction C

Editorial Photo-Forward

Full-bleed photography, minimal type, cinematic overlay.
1g
Brand statement
slow push-in · black logo · rising serif
1h
More than a number
glass badge drop · CTA spring
2g
Hospital spotlight
cinematic zoom · rule draw
2h
Old-school care, modern medicine
kitten zoom · X-flip couplet